The SEO Content Specialist Europe + MEA will play a vital role in supporting the SEO function within our regional Content Marketing team. Reporting to the Senior SEO Content Marketing Executive, this is a new position designed for an experienced professional with 3 to 5 years of relevant experience. The role requires a blend of technical SEO expertise, copywriting skills, and a strong ability to adapt content for different cultural and linguistic markets across Europe and the Middle East & Africa (MEA). You will work closely with local marketers to create high-quality, SEO-optimised content in UK English while ensuring that it is easily adaptable for local markets.
SEO Content Creation and Optimisation
* Write and optimise high-quality content for various channels, including blog articles, website copy, email campaigns, and social media posts, ensuring alignment with SEO best practices.
* Conduct keyword research using tools such as SEMrush and implement findings to maximise search engine visibility.
* Use SEO tools to identify topic gaps and generate content ideas with relevant search volume that align with our audience's interests and business objectives.
* Collaborate with the regional team to support the localisation and translation of content for European and MEA markets.
Content Localisation and Adaptation
* Ensure content is culturally relevant and grammatically accurate for different markets.
* Support local marketers by providing adaptable content templates and toolkits that maintain brand consistency.
Collaboration and Project Management
* Manage multiple projects and deadlines with clear workflows using tools such as Asana.
* Build strong relationships with stakeholders across regions to foster collaboration and knowledge sharing.
SEO and Performance Analysis
* Monitor and audit the performance of published content to identify optimisation opportunities.
* Continuously explore innovative approaches to improve content visibility and effectiveness.
Education and Experience:
* Bachelor's degree in Marketing, Communications, or a related field.
* 3-5 years of experience in SEO content creation, with a strong background in copywriting, ideally in a corporate environment.
Skills and Abilities:
* Native-level fluency in UK English; proficiency in additional European languages is a plus.
* Strong copywriting skills with the ability to write clear, engaging, and SEO-friendly content.
* Proven experience with SEO tools such as SEMrush, Google Analytics, and Google Search Console.
* Familiarity with CMS platforms and localisation tools.
* Familiarity with localisation processes and cultural adaptation for different regions.
* Strong organisational skills and project management experience.
Key Competencies:
* Ability to work collaboratively across multicultural teams.
* Attention to detail and commitment to delivering high-quality content.
* Adaptable and deadline-oriented, with excellent multitasking skills.
* A proactive mindset, constantly seeking ways to improve and innovate.
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