Glovo is an exciting ride that fuels your ambitions to take on new challenges and push beyond your comfort zone.
About Us
We're the fastest-growing multi-category app connecting millions of users with businesses, couriers, and local services. Our culture is built on talent, innovation, and a passion for revolutionizing daily life.
Job Description
Data-Driven Paid Search Strategist
We're looking for a skilled SEM specialist to join our team. As a key player in our user acquisition programs, you'll develop and execute data-driven paid search strategies on Google Ads campaigns.
Your mission will be to:
* Identify opportunities for automation with support from MarTech to improve efficiency and effectiveness.
* Manage budget allocation and bidding strategy across campaigns to meet CACs and budget targets.
* Conduct keyword research and create compelling ad copy to resonate with different audience segments.
* Analyze campaign performance through various metrics (CAC, CVR, LTV, ROAS, etc.) and identify areas for improvement.
* Implement A/B testing to optimize ad copy, landing pages, and bidding strategies.
* Stay up-to-date on the latest trends and best practices in paid search advertising.
Requirements
* Minimum 4+ years of experience in paid search advertising, with a strong track record of success in managing and optimizing SEM (Google Ads) and ASA campaigns.
* In-depth knowledge of keyword research tools, ad platforms (Google Ads, Bing Ads), and campaign management techniques.
* Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
* Familiarity with tools like Tableau, Excel/Google Sheets, SQL, Google Analytics, and MMPs (Adjust or Appsflyer).
* Excellent communication and presentation skills to effectively communicate strategies and results to stakeholders.
Benefits
* An enticing equity plan that lets you own a piece of the action.
* Top-notch private health insurance to keep you at your peak.
* Monthly Glovo credit to satisfy your cravings.
* Cobee discounts on transportation, food, and even kindergarten expenses.
* Discounted gym memberships to keep you energized.
* Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year.
* Enhanced parental leave and office-based nursery.
* Online therapy and wellbeing benefits to ensure your mental well-being.