About Gartner Digital Markets: Gartner Digital Markets is a business unit within Gartner. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services. Gartner Digital Markets is the world’s largest platform for finding software and services. With more than 100 million annual visitors across four buyer destinations—Capterra, GetApp, Software Advice, and UpCity—and 70 localized sites, Gartner Digital Markets helps software and service providers build their brand, capture demand, and understand their market. We help connect providers with in-market buyers to fuel growth across the full funnel.
For candidates interested in taking their next career step, Gartner Digital Markets offers the best of two worlds—the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business. Our team is on the front lines of innovation in an industry that is always transforming, providing an incredible opportunity for you to grow and learn throughout your career.
What we’re looking for:
Gartner Digital Markets is looking for a Lifecycle Marketing Senior Specialist to accelerate growth of our International online software marketplaces through personalized email experiences to extend the customer lifecycle efforts. In coordination with the Growth Marketing team, this role will drive the end-to-end email campaign execution for the Gartner Digital Markets.
Responsibilities:
1. Email Campaign Execution: Helping develop lifecycle campaign, audience and testing strategy focused on team/initiative goals and KPIs. Independently setting up QA and managing lifecycle campaigns, automated triggers and transactional communications across email, push, in-app messages, and SMS, as well as updating and maintaining content cards in our native app. Updating email HTML and templates to meet campaign requirements and copy structure. Managing and updating marketing calendar of upcoming and completed campaigns.
2. Performance Tracking: Identify and define metrics, trends, and reports needed to optimize channel effectiveness. Monitor and analyze the performance of channels outside of email, making data-driven adjustments to improve results and maximize impact. Experience building campaigns and journeys to improve customer lifetime value.
3. Segmentation Strategies: Demonstrated expertise in customer segmentation and analysis of subscribers. Demonstrated expertise in growing active email contact database through robust nurture strategies.
4. Experimentation/testing: Support an ongoing testing roadmap for email templates, messaging, creative, and landing pages, and regularly report out on test results. Develop new testing ideas to improve email and overall campaign performance.
5. User Experience: Partner with the Product team to improve user journeys to optimize the performance of our landing pages. Support peers with their customer segmentation approach and data requirements to extend lifecycle engagement and achieve relevant, targeted messaging throughout buying journey.
6. Cross-functional collaboration: Collaborate in cross-functional campaign development workflow by driving requirements through Marketing Ops, Product, Engineering, and Analytics teams. Develop the skills to become a subject matter expert for B2B/B2C best practices for email marketing and regularly present trends and recommendations across the organization.
What you’ll bring to the team:
1. Bachelor’s degree preferred. Focus area in Marketing preferred.
2. 5+ years’ relevant experience, ideally at a leading B2B technology company or online marketplace.
3. Experience supporting cross-functional projects in a matrixed environment, coordinating closely with 2+ teams.
4. Interest in the marketing tech stacks and orchestrating email programs using integrated sales and marketing systems. Experience with Eloqua or equivalent Marketing Automation technology required (Salesforce Marketing Cloud, Braze, etc.).
5. Strong proficiency of HTML/CSS.
6. Experience working with Google Analytics, Power BI.
7. Experience working with CRMs (SugarCRM, Salesforce, etc.).
8. A highly collaborative and “team-first” work style.
9. Superb written and verbal communication skills and strong executive presence. Comfortable interpreting results and communicating insights effectively to stakeholders and senior leadership.
10. Proven ability to manage multiple projects, prioritize appropriately and meet deadlines.
What you’ll find:
1. Limitless growth and learning opportunities.
2. A collaborative and positive culture - join a diverse team of professionals that are as smart and driven as you.
3. A chance to make an impact - your work will contribute directly to our strategy.
4. Frequent social activities such as movie night, laser tag, bowling, escape room, summer beach party, hiking & BBQ, and more!
5. A hybrid work environment—enjoy the flexibility of working from home and the energy of collaborating with peers in our dynamic offices.
What you'll receive:
1. Competitive compensation.
2. 23 days annual holiday and an additional day off for your birthday.
3. Private Medical and Dental Care.
4. Life and Disability Insurance.
5. Public Transport Subsidy.
6. Ticket Restaurant Card.
7. Childcare Vouchers (Ticket Guarderia).
8. IncentiFit - annual reimbursement for health-and-wellness-related activities.
9. Pension Scheme.
10. Tuition Reimbursement.
11. Employee Stock Purchase Plan.
12. Employee Assistance Program.
13. Gartner Gives Charity Match.
14. Relocation Assistance - a specialist to help you with all the appointments and paperwork.
15. And much more!
Who are we?
At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world. Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.
Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability.
Summary
Location: Barcelona
Type: Full time
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