Job Description
We are looking for a Performance Marketing Specialist who will be accountable for the planning, execution, analysis, optimization, reporting and control of our paid traffic activities in international markets. In this role, you will work with Google and Facebook Ads, as well as utilize GA4 to analyze data further. You will incorporate testing and data into your daily work to improve lead volumes, quality and return on investment.
Duties:
* Responsible for managing online lead acquisition channels (mainly paid search and social media) in several markets and contribute to the strategy of the performance marketing team.
* Optimize and create paid search, social media, retargeting and display campaigns for multiple markets while working towards defined KPIs and targets.
* Manage medium to large-sized budgets and forecast leads based on performance to ensure the delivery of objectives.
* Monitor campaign results to identify potential issues and opportunities.
* A/B test landing pages, copy, market segmentation, bid optimization... to improve performance.
* Stay up-to-date with paid acquisition best practices and market trends, with an eye on new channels and competitor actions.
* Collaborate with our Content and Design teams to produce high-performance materials and assets (banners, videos, landing pages).
* Implement optimizations across all accounts to improve performance and efficiency.
Qualifications
* Bachelor's degree in Business, Marketing or similar field.
* Google Ads certification is a plus.
Experience, Knowledge and Skills
* Some experience in performance marketing, with a strong focus on Google Ads and Facebook Ads managing accounts for different markets.
* Good understanding of the digital paid acquisition landscape: paid search, social media, retargeting, affiliates and performance display.
* Technically savvy; ability to quickly learn and use new digital tools and platforms and leverage digital insights.
* Working knowledge of Google Analytics and Data Studio is a plus.
* You are a numbers person with very strong skills in Excel.
* Highly data-driven.
* Outstanding attention to detail.
* Fluency in written and spoken English; other languages are a plus.
* Strong problem-solving skills.
* Proactive, with ability to work autonomously.
* A quick learner willing to take on responsibility from an early stage.
* Great teamwork skills, with a can-do and positive attitude.
* Passionate about digital marketing.
Additional Information
* The opportunity to develop your skills in an international environment, in the exciting field of language travel.
* Flexible working policy (2 days of home working).
* A dynamic work atmosphere.
* An environment where corporate ethics and sustainable development matter.
* Discounts on medical insurance.
* Free language courses abroad every year.
* Competitive salary.
* Lunch vouchers.
* Free coffee and tea.
* Free breakfast on Mondays and fresh fruit on Thursdays.
* A generous amount of holidays.