Unlock your full potential in a dynamic role that combines creativity with data-driven insights. As a SEO Content Marketing Specialist at eDreams, you will play a pivotal part in shaping the future of travel by developing and executing innovative content marketing strategies.
About eDreams
We are a leading travel tech company revolutionizing the travel booking experience through our consumer insight, innovative technology, market leadership, and Prime, the world's first travel subscription program. With 20 million customers across 44 markets, we offer a unique blend of scale, diversity, and innovation.
Your Role and Responsibilities
You will be responsible for defining and executing cross-channel content marketing strategies that drive growth on organic channels. This involves producing high-quality content materials, collaborating with internal teams and external agencies, and monitoring performance using web analytics tools. Your expertise in keyword research and analysis will help you identify opportunities to optimize content and improve search engine rankings.
Main Responsibilities:
* Content Strategy Development: Collaborate with stakeholders to define and execute content marketing strategies that meet business objectives and drive growth.
* Content Creation: Produce high-quality content materials, including blog posts, social media content, and other digital assets, that engage audiences and support business goals.
* Keyword Research and Analysis: Conduct thorough keyword research to identify relevant terms and phrases, and analyze their performance to inform content optimization decisions.
* Cross-Channel Execution: Execute content marketing campaigns across multiple channels, including social media, email, and paid advertising, to reach target audiences and drive engagement.
Requirements and Qualifications
To succeed in this role, you should have:
* 5 years of experience in digital marketing roles, with a focus on content marketing and SEO.
* Proven track record of implementing successful content marketing campaigns that drive business growth and engagement.
* Excellent content creation skills, with the ability to produce high-quality content materials that engage audiences and support business goals.
* Strong understanding of digital marketing practices and metrics, including SEO and web analytics.
* Fluent English language skills, with the ability to communicate effectively with colleagues and stakeholders.
What We Offer
eDreams is committed to providing a supportive and inclusive work environment that fosters growth and development. As a member of our team, you can expect:
* Competitive salary and benefits package.
* Ongoing training and development opportunities to enhance your skills and knowledge.
* A dynamic and collaborative work environment that encourages innovation and creativity.
* Flexible working arrangements that support work-life balance.