About Amplifon
Amplifon is a global leader in the retail hearing care industry, with over 20,000 professionals working in 26 countries worldwide. Our team is comprised of diverse individuals from more than 100 nationalities, who share a common goal of empowering people to rediscover the emotions of sound.
Our Vision
We believe that our people are the driving force behind our success. By investing in talent engagement, professional development, and recognition, we enable our employees to express their potential and build fulfilling careers. At Amplifon, we strive to create a culture that values diversity, equity, and inclusion, where everyone has the opportunity to thrive.
About the Role
Job Description
We are seeking a highly skilled Digital Content Strategist to join our Brand & Media Team. As a key member of this team, you will collaborate closely with the Digital Team to develop and execute a cohesive content strategy that supports business goals and strengthens brand awareness. Your primary responsibility will be to design and implement digital content across paid campaigns and owned media platforms, ensuring alignment with broader digital marketing strategies.
* Develop high-quality, engaging, and relevant content across paid campaigns, owned media, and multichannel initiatives
* Collaborate with creative agencies to develop content that meets brand guidelines and campaign needs
* Oversee the agency's management of social media editorial plans, ensuring consistency with the overall content strategy
Key Responsibilities
Content Strategy & Management
You will work closely with the Brand & Media Team to design a cohesive content strategy that supports business goals and strengthens brand awareness. Your responsibilities will include:
* Designing and implementing digital content across paid campaigns and owned media platforms
* Collaborating with the Digital Team to ensure that all content aligns with broader digital marketing strategies
* Developing high-quality, engaging, and relevant content across paid campaigns, owned media, and multichannel initiatives
Content Creation & Coordination
You will partner with creative agencies to develop content that meets brand guidelines and campaign needs. Your responsibilities will include:
* Collaborating with creative agencies to develop content that meets brand guidelines and campaign needs
* Overseeing the agency's management of social media editorial plans, ensuring consistency with the overall content strategy
* Developing creative concepts for national multichannel campaigns and overseeing their execution
Copywriting & Editing
You will write or refine copy for campaigns, landing pages, and digital properties, ensuring clarity, engagement, and adherence to brand standards. Your responsibilities will include:
* Writing or refining copy for campaigns, landing pages, and digital properties
* Reviewing, proofreading, and approving content to maintain the highest quality and consistency across channels
* Adapting messaging for different audiences and platforms while maintaining brand voice
Performance Analysis & Optimization
You will monitor and analyze content performance metrics using analytics tools, providing insights to refine future content strategies. Your responsibilities will include:
* Monitoring and analyzing content performance metrics using analytics tools
* Providing insights to refine future content strategies
* Staying up-to-date on industry trends, best practices, and emerging technologies to continually improve the impact of content strategies