Growth Marketing Manager at Heetch
Heetch is a ride-hailing application present in 7 countries and aims to promote fairer and more inclusive mobility. The Acquisition team plays a central role in this organization and interacts daily with different teams. Our team's mission is to implement various acquisition and activation strategies for drivers and passengers across all countries to offer a reliable and healthy solution. As a member of the Growth team, you will be responsible for imagining, launching, monitoring, and analyzing passenger and driver acquisition campaigns in Europe.
What Will Be Your Role?
* Manage and monitor performance campaigns to achieve acquisition and retention objectives (SEA, programmatic, partnerships).
* Source and set up new acquisition channels.
* Optimize the marketing mix based on channel performance.
* Manage a monthly budget: define the media mix and forecast per month, adjust if necessary, question budget weightings if necessary.
* Lead weekly meetings with the different teams: local teams in the different countries where Heetch is established, brand & design, and data to develop and refine driver and passenger strategies.
* Test & Iterate: apply industry best practices, innovate on messages and content, set up A/B tests.
* Optimize and analyze the conversion funnel from impression to activation, understand the obstacles and implement optimizations.
Do You Recognize Yourself?
* You have between 3 and 5 years of experience as a campaign manager, acquisition manager, traffic manager, or growth marketing manager.
* Advertising platforms hold no secrets for you: Facebook ads, Google ads, Snapchat, Apple search ads, Amazon ads, etc.
* You have an appetite for data analysis and the creation of reports.
* You are detail-oriented and have a perfect command of French and English.
* You are enthusiastic and enjoy working in a team in a start-up environment, in strong growth, and in a very competitive environment.
Why Should You Join Us?
* You want flexibility in the organization of your work and a great freedom of initiatives and autonomy.
* The possibility of traveling to the different countries where Heetch is open and for which you will need to go into the field and meet the local teams!
* You seek to have a visible and immediate impact; you like the daily challenge as part of your missions.
* You like working in a healthy environment where mutual aid, cohesion, and solidarity are key.
* Position based in Barcelona.
What Is Next?
If your application is accepted, the rest of the process takes place in 4 stages:
* A first call to get to know Ambroise, Head of Acquisitions.
* An at-home case study to assess your skills and give you an overview of the challenges of the position.
* Meet the team and debrief on the case.
* A final interview to meet Renaud, our CMO.
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