Are you ready to take charge of driving performance in a fast-growing international e-commerce company specializing in Wholesale Blank and Customized Apparel? If so, we have an exciting opportunity for you at NETENDERS!
We’re seeking a Senior Traffic Manager to control and increase our e-commerce traffic while maximizing its conversion to income. You'll have the unique opportunity to manage high-impact campaigns, collaborate with a talented team, and shape the future of performance marketing in the apparel industry. As a senior member of our marketing team, you will directly report and present digital strategies to the company's management board on a daily basis.
Your key responsibilities:
Strategic Planning & Campaign Oversight:
* Develop, implement, and manage comprehensive SEO and SEM strategies for both B2B and B2C channels, ensuring alignment with broader business objectives.
* Oversee paid advertising campaigns across multiple platforms, including Google Ads, Meta (Facebook, Instagram), and TikTok, driving high-quality traffic and maximizing ROI/POAS.
* Drive the paid and organic social strategy by developing high-performing campaigns and engaging our audience across social media platforms.
* Identify and capitalize on new opportunities in paid and organic channels to enhance traffic quality and performance.
Performance Optimization:
* Monitor and analyze e-commerce traffic data to identify high-performing campaigns and optimize conversion rates.
* Conduct advanced A/B testing on ad creatives, copy, and landing pages to refine campaign performance.
* Continuously improve website conversion rates (CRO) through user behavior analysis and strategic updates.
Traffic Monetization & Marketplace Growth:
* Implement and manage revenue-generating platforms to effectively monetize website traffic.
* Drive growth and optimize performance for the company’s digital marketplace presence, ensuring alignment with revenue targets.
Web Analytics & Reporting:
* Leverage tools like Google Analytics (GA4) and other tracking platforms to monitor and report on traffic performance across all channels.
* Create and present detailed performance reports on customer behavior, campaign efficiency, and commercial outcomes, delivering actionable insights for continuous improvement.
To excel in this role, you should have:
* Minimum 5+ years as a Traffic Manager or in a similar role, ideally within the fashion/apparel industry.
* A strong ability to define, execute, and optimize digital marketing strategies across SEO, SEM, Social Paid and Social Organic.
* Expertise in tools such as Google Analytics (GA4), Google Ads Manager, Google Merchant Center, and platforms like SEMrush.
* Advanced skills in interpreting data, tracking campaign performance, and delivering actionable insights to improve ROI.
* An eye for identifying engaging content that resonates with target audiences and delivering clear, impactful creative briefs.
* Proven experience in leading projects and managing budgets.
* Comfortable working in a fast-paced, dynamic environment while managing multiple priorities effectively.
* Experience in an international environment and the ability to adapt marketing strategies to the local specifics of target markets.
* Fluency in English ; additional languages are a plus.
* A Master's degree or equivalent training in digital marketing, e-commerce, or a related field.
The benefits at Netenders:
* Competitive salary
* Flexible start and finish times
* 23 holiday days per calendar year
* ️ Ticket restaurant for your daily meal
* ???? Health insurance
* ️️Exclusive access to our gym program for employees
* Home office 16 days per quarter
* Brunch every Friday!
* Quarterly team buildings / afterwork
* Nice office in the center of Barcelona
* Pet-friendly office
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