The Senior Data & Analytics Manager (EMEA ANZ) Role
Location: Remote (Barcelona or Warsaw)
A Great Opportunity to Make Your Mark and Shape Your Future.
We are seeking a highly skilled and dynamic data and analytics leader to join our top-notch team of nearly 60,000 professionals globally. This is an excellent opportunity to unleash your passion for data in a collaborative, remote setting.
About You
You have a strong background in digital and marketing analytics, with expertise in planning and managing integrated, cross-channel campaigns. Your proficiency in Google Analytics and Google Tag Manager will be crucial in driving impactful decisions and fueling long-term growth.
Your Key Responsibilities
* Analytics Strategy and Alignment: Collaborate with the Senior Performance Manager to establish KPIs and redefine analytics strategies for core brands.
* Campaign Analytics Leadership: Work with digital agencies to develop attribution models and translate campaign performance into insights.
* Event Tracking Management: Implement and manage event tracking and pixel audits to ensure accurate performance monitoring.
* Naming Convention Oversight: Define and maintain campaign naming conventions annually.
* Dashboards Design and Training: Create dashboards in Data Studio, collaborate on data visualizations, and provide training to stakeholders.
* Data Integration and Reporting: Develop dashboards and reports for clear insights to internal stakeholders.
* Strategic and Hands-on Balance: Combine hands-on analytics work with strategic planning and development.
* Cross-functional Collaboration: Partner with digital, e-commerce, insights, and brand teams for impactful analytics solutions.
* Google Analytics Management: Utilize Google Analytics for data analysis to inform media strategies and support business needs.
* Ad-hoc Data Support: Provide data for presentations to regional leadership and corporate teams as needed.
About Our Team
We are a global company with 20+ brands, offering excellent opportunities for continuous professional development. Our team values mutual respect, diversity, equity, and inclusion, and we strive to create a positive work environment that fosters growth and learning.
What We Offer
* An attractive salary and benefits package.
* Discounts on Stanley Black & Decker tools and other partner programs.