SEO Content Specialist Europe & MEA
PageGroup SSC
The SEO Content Specialist Europe + MEA will play a vital role in supporting the SEO function within our regional Content Marketing team. Reporting to the Senior SEO Content Marketing Executive, this is a new position designed for an experienced professional with 3 to 5 years of relevant experience.
The role requires a blend of technical SEO expertise, copywriting skills, and a strong ability to adapt content for different cultural and linguistic markets across Europe and the Middle East & Africa (MEA). You will work closely with local marketers to create high-quality, SEO-optimised content in UK English while ensuring that it is easily adaptable for local markets.
Key Responsibilities
1. SEO Content Creation and Optimisation
o Write and optimise high-quality content for various channels, including blog articles, website copy, email campaigns, and social media posts, ensuring alignment with SEO best practices.
o Conduct keyword research using tools such as SEMrush and implement findings to maximise search engine visibility.
o Use SEO tools to identify topic gaps and generate content ideas with relevant search volume that align with our audience's interests and business objectives.
o Collaborate with the regional team to support the localisation and translation of content for European and MEA markets.
2. Content Localisation and Adaptation
o Ensure content is culturally relevant and grammatically accurate for different markets.
o Support local marketers by providing adaptable content templates and toolkits that maintain brand consistency.
3. Collaboration and Project Management
o Manage multiple projects and deadlines with clear workflows using tools such as Asana.
o Build strong relationships with stakeholders across regions to foster collaboration and knowledge sharing.
4. SEO and Performance Analysis
o Monitor and audit the performance of published content to identify optimisation opportunities.
o Continuously explore innovative approaches to improve content visibility and effectiveness.
Experience in a multinational environment (+50 nationalities in the SSC). Competitive compensation and benefits package in Barcelona, various well-being activity options.
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