Job Title: Growth Marketing Manager
Role Overview
We are seeking a digitally savvy and results-oriented Growth Marketing Manager to spearhead our customer acquisition and revenue generation efforts.
You will be a key player in developing and executing innovative Account-Based Marketing (ABM) strategies, nurturing leads through our extended sales cycle, and driving deeper engagement with our existing clients.
This role requires a strategic thinker with a strong understanding of ABM principles, excellent communication skills, and a data-driven approach to campaign optimization.
Your Challenge
Develop and Implement ABM Strategies:
* Identify and target key accounts
* Create personalized campaigns
* Leverage various channels (LinkedIn, email, website, social media, content, etc.) to drive engagement and conversions
Orchestrate Nurturing Campaigns:
* Design and execute sophisticated lead nurturing campaigns for both prospects and existing clients
* Ensure consistent and valuable communication throughout our extended sales cycle
Collaborate on Content Strategy:
* Work closely with the Head of Marketing to develop compelling content that resonates with our target audience and supports ABM initiatives
Drive Customer Advocacy:
* Develop strategies to increase adoption and engagement among our existing client base
* Turn them into loyal advocates for Flexidao
Monitor and Analyze Campaign Performance:
* Track key metrics
* Conduct A/B testing
* Leverage data insights to continuously optimize campaign effectiveness and ROI
Manage Marketing Budget and Resources:
* Effectively allocate resources across different ABM initiatives
* Track spending to ensure alignment with growth goals
Stay Ahead of the Curve:
* Research and implement the latest ABM best practices, tools, and technologies
* Maintain a competitive edge
Requirements:
* Proven experience: 3+ years of experience in a growth marketing or similar role
* Digital expertise: Deep understanding of digital marketing channels and tactics
* ABM proficiency: Demonstrated experience in planning and executing successful ABM campaigns
* Data-driven approach: Strong analytical skills and experience with marketing automation platforms
* Excellent communication skills: Exceptional written and verbal communication skills
* Collaborative spirit: Ability to work effectively with cross-functional teams