Sunstar offers products and services to customers in more than 90 countries around the world. In all of our business fields, we strive to create unique, useful, and attractive products and services that help people around the world to achieve better health and enhance their quality-of-life. We encourage our employees and business partners to fuse tradition and innovation, and to have the flexibility to adapt and promote our products and services for different regions of the world.
To support our Marketing team, we are looking for a full-time Social Media and Email Marketing Specialist.
JOB'S MISSION
The key missions of the position are to:
* Drive the Social Media and Email Marketing (B2B/B2C) activities with the objective of increasing brand awareness, driving engagement, and converting audiences into loyal customers or brand promoters.
* Deploy the strategy to the EU markets, supporting them to maximize brand visibility and consistency, build meaningful and personalized relationships with the target audiences, and contribute to measurable business goals such as customer retention and engagement.
KEY RESPONSIBILITIES
Social Media Management
* Develop and implement Social Media strategies tailored to the EU markets, ensuring alignment with the brand's overarching objectives.
* Deliver on-brand guidelines/recommendations/content for various channels, including Facebook, Instagram, TikTok, and LinkedIn.
* Support and oversee local market initiatives and social media campaigns to ensure consistency and effectiveness.
* Support local markets with influencer strategy and guidelines
* Define, track, and analyze key performance metrics to continuously optimize strategies and improve outcomes.
* Manage and maintain the Social Media tool Emplifi, ensuring its effective use across markets.
* Stay up-to-date with the latest trends, tools, and innovations in social media to maintain a competitive edge.
* Assist markets in leveraging Social Listening to understand audience sentiment and trends.
B2B and B2B Email Marketing
* Deploy the Email Marketing strategy across EU markets, ensuring alignment with business goals.
* Design and define email marketing campaigns and nurturing paths tailored to diverse target audiences, including consumers and oral care professionals.
* Create and provide content, assets, and visually engaging templates for email communications.
* Closely support local markets in implementing the strategy by revising plans, templates, and content to meet regional needs.
* Collaborate with the Digital Strategy and Services (DSS) team to liaise with the technology team, help maintain and segment the database.
* Collaborate with the Direct-to-Consumer (DTC) team to ensure cohesive messaging across educational, promotional, and transactional emails.
* Analyze email performance metrics, such as open rates and click-through rates, and present insights to management while implementing improvements to enhance effectiveness.
Leverage analytics tools to monitor campaign performance
* Define and provide content to refine campaigns and A/B test strategies.
* Align email/social campaigns with broader marketing objectives and as a step to enhance the customer journey.
* Drive cross-promotion between social media and email platforms.
QUALIFICATIONS
* Bachelor’s Degree in Marketing/Communications/PR/Digital Media/Media Studies.
* Excellent written and verbal communication skills in English. Any other European language is a big plus.
* Proficient in Microsoft Office Suite: Teams, Excel, Word, and PowerPoint.
* Experience with Marketo for email marketing and automation.
* Familiarity with Adobe Digital Asset Management (DAM), Adobe Experience Manager (AEM), and Emplifi is an advantage.
* Skilled in Adobe Creative Suite: Photoshop, InDesign, and XD.
EXPERIENCE
3+ years experience in a company with a similar role.
COMPETENCIES
* Proven experience in social media, including staying ahead of trends, effective management, engagement best practices, and tracking KPIs.
* Expertise in Email Marketing, with a strong grasp of trends, campaign management, engagement strategies, and KPI analysis. Experience with Professionals Email Marketing is a plus.
* Open and approachable personality, capable of fostering strong relationships across various European markets.
* Highly creative mindset with a passion for discovery, innovation, and continuous learning, paired with a drive to challenge the status quo.
* Exceptional interpersonal skills, coupled with an ambitious and adventurous spirit.
* Demonstrated ability to manage and execute multiple projects simultaneously while maintaining quality and focus.
* Technology-driven attitude.
Start date: As soon as possible
Working percentage: 100%
Place of work: Barcelona - Spain
Interested?
Send us your resume along with all relevant documents. We look forward to hearing from you!
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