At {company}, we believe that technology can empower patients and doctors alike. With our innovative solutions, we aim to revolutionize the healthcare experience.
We are a leader in 13 countries, with over 90 million patients trusting us every month and almost 300,000 specialists believing in our product.
We are seeking a Senior Product Marketing Manager to lead strategic initiatives that unify marketing efforts across individual doctors and clinics, drive growth, and integrate our product offerings.
Key Responsibilities:
* Unify marketing strategies for individual doctors and clinics, ensuring a consistent approach from top-of-funnel awareness to sales enablement.
* Develop messaging that resonates with both small practices and larger clinics based on their unique needs and market dynamics.
* Create targeted product packaging and storytelling that helps go-to-market teams differentiate the right offerings for various customer profiles.
* Leverage Docplanner's AI product suite to position advanced capabilities in marketing campaigns to speed up new business acquisition.
* Collaborate with clinics teams to integrate multiple acquired solutions into a cohesive offering, seeking opportunities to drive growth and efficiency by refining value propositions and aligning with global marketing strategy.
Requirements:
* Experience optimizing marketing funnels and utilizing performance marketing channels to drive top-of-funnel growth, with a focus on healthcare, SaaS, or technology sectors.
* Familiarity with key markets in Europe and Latin America, with an understanding of regional differences in healthcare systems and buying behaviors.
* Ability to collaborate effectively with business leaders, go-to-market teams, and product managers to refine positioning and ensure that sales collateral is relevant and impactful for different customer segments.
* Demonstrated success in leading product marketing initiatives across various customer segments, developing tailored strategies for different business sizes and use cases.
* Analytical mindset, capable of using data to measure campaign success, identify areas for improvement, and inform decision-making.
Benefits:
* True flexibility and work-life balance
* Remote first in one of our legal entities or hybrid work model in one of our office locations
* Flexible working hours
* Paid time off according to your location of work
* Additional paid holiday on your birthday or work anniversary (you choose what you want to celebrate)
* Access to iFeel, a technological platform for mental wellness offering online psychological support and counseling