* International Company
* Professional Development
As a new role within the Global CRM function, the Head of CRM Lifecycles will be the owner of our global CRM Lifecycle Roadmap across all our growth pillars within the group: Michael Page, Page Personnel, Page Executive, and Strategic Customer Solutions. Its primary mission is to create personalised automations that effectively target the right audience with the perfect message at precisely the opportune moment.
Responsibilities:
1. Develop, prioritise and execute a commercially focused CRM Marketing Automation & Lifecycle Roadmap that aligns with the company's goals and objectives for customer engagement throughout onboarding, loyalty, retention, and reactivation.
2. Lead a dedicated team (made up of direct reports and squads) to work through discovery phases of each agreed Roadmap initiative, defining business case, user experience, core build requirements, assets, proof of concept, testing, and global deployment once success has been realised.
3. Utilise customer data and segmentation techniques to personalise communication and marketing campaigns, ensuring relevance and effectiveness.
4. Oversee the end-to-end customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion rates.
5. Collaborate with cross-functional teams across Marketing, Product (Web & CRM), BI, Data, and Ops, to ensure a seamless and consistent customer experience across all touchpoints.
6. Define and monitor key performance metrics related to CRM effectiveness to ensure each element of our CRM Programme is globally consistent and optimised.
7. Work with the compliance team to ensure compliance with global data and marketing regulations.
Compensation: Fix + Bonus
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