Join Danone, a leading food and beverage company dedicated to creating sustainable, nourishing products that benefit people, communities, and the planet.
As Strategy & Insights Manager, your mission is to unlock innovation, brand positioning, and communication through insights and foresights: you will help build better value propositions and develop business growth opportunities through a deep understanding of consumers and shoppers.
Your main responsibilities will include:
* Identify and define business opportunities and market segments.
* Lead comprehensive category and brand audits to deeply understand consumer needs and preferences.
* Develop and execute a robust annual insights plan to strategically guide decision-making processes.
* Build a People Centricity culture that significantly impacts and drives business growth.
* Fuel creative development through powerful insights that resonate with category & brand audiences.
* Proactively identify and monitor market trends to seize future growth opportunities and maintain a competitive edge.
* Play a key role in all stages of innovation and renovation processes by providing insights for value proposition definition, ensuring the potential of value propositions (ideas & products), and tracking their performance.
About you
To excel in this role, you must possess strong expertise in consumer goods insights and foresight. We believe that it is positive to have:
* Education : Background in Statistics, Sociology, Economics, Psychology, Market Research, or related disciplines such as Consumer Behavior or Business Analytics.
* Experience : Minimum 8 years of client-side experience in insights/market research within consumer goods industries like food & beverages, health care, and/or baby products.
* Languages : Must be fluent in both Spanish and English.
* Demonstrated expertise in mastering research, insights, and analytics methodologies and tools.
* Skills : Strong analytical skills and a deep understanding of data synthesis, strategic thinking, adaptability, and a proactive problem-solving mindset.
About Danone
Working at Danone gives you the chance to impact more than 12 million consumers, where we lead the ranking of the most chosen brands in the country.
In addition, Danone is the largest BCorp company, driving us every day to increase our efforts in sustainability, our impact on society, and our workers.
And what’s next?
If you have come this far, you will have already convinced yourself... Apply!!
At Danone we are 100% committed to guaranteeing bias-free selection processes and equal opportunities. For this, we have trained all the people who participate in them. Because to work with us, what matters to us is what you can contribute and nothing more.
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