The Marketing Director is responsible for ensuring the uniformity of processes across different Business Units (BUs) and keeping the Iberia General Manager (GM) well-informed about the business’s progress. This role involves supporting and coordinating with Unit Managers, developing and implementing strategic marketing initiatives, and ensuring alignment with the company’s overall objectives. The Marketing Director will also design market access strategies, oversee health economics studies, drive clinical selling efforts, establish industry partnerships, and manage multichannel marketing campaigns to effectively reach target audiences. This position plays a crucial role in identifying common issues, providing innovative solutions, and enhancing the efficiency and effectiveness of marketing activities within the organization.
Key Accountabilities
* Support and coordinate the different Business Units Managers who have under their responsibility.
* Keep the GM informed of the evolution of the different BU, including threats and opportunities generated by the IVD market.
* Together with BUMs, guarantee that all launches of new products and services are performed under a same pattern, keeping a clear identifying message of the Company.
* Secure the alignment of marketing activities of the BU with the strategic objectives of the Company.
* Collaborate with the Sales Director, AM and BUM to prepare the Budget.
* Identify common problems in the BU, offering unique solutions and looking for the simplification of processes to become more efficient and effective.
* Supervise relationships with the main represented companies of each of the Business Unit assigned.
* Design and implement market access strategies to ensure product availability and reimbursement (if apply).
* Design and oversee health economics studies to support the value proposition of the products.
* Develop and execute clinical selling strategies to effectively communicate product benefits to healthcare professionals.
* Establish partnerships with industry stakeholders to enhance market positioning and drive business growth.
* Implement and manage multichannel marketing strategies to reach target audiences effectively.
Networking/Key relationships
* General Manager
* Business Unit Managers
* Area Managers
* MK in Technology Center
* Service
* Communication & Events
* Corporate Supply Chain
* Contracting
* Legal
* Compliance
* QA/RA
* Finance
Minimum Knowledge & Experience required for the position:
* Degree in Healthcare sector, Chemistry, Business Administration, or a related field. An MBA is valuable.
* Extensive experience in marketing within the healthcare and IVD sectors.
* Proven track record of developing and implementing successful marketing strategies and campaigns.
* Background in market access strategy, health economics studies, and clinical selling.
* Demonstrated ability to establish and maintain partnerships with industry stakeholders.
* Experience in managing and executing multichannel marketing initiatives.
* Leadership experience, including team development and coordination of cross-functional teams.
Skills & Capabilities:
* The ideal candidate for this position will exhibit the following skills and competencies:
* Leadership
* Communication
* Team Development
* Strategic vision
* Ethics
* Fluent in Spanish and English, both written and spoken.
* Valueble Portuguese.
* Strong analytical and strategic thinking skills.
* Excellent communication and interpersonal skills.
Up to 5-10% of time
People Manager Core Competencies:
Building Talent
Planning and supporting the development of individuals’ knowledge, skills, and abilities so that they can fulfill current or future job responsibilities more effectively.
Customer Focus
Ensuring that the internal or external customer’s perspective is a driving force behind strategic priorities, business decisions, organizational processes, and individual activities; crafting and implementing service practices that meet customers’ and own organization’s needs; promoting and operationalizing customer service as a value.
Decision Making
Identifying and understanding problems and opportunities by gathering, analyzing, and interpreting quantitative and qualitative information; choosing the best course of action by establishing clear decision criteria, generating and evaluating alternatives, and making timely decisions; taking action that is consistent with available facts and constraints and optimizes probable consequences.
Driving for Results
Setting high goals for personal and group accomplishment; using measurement methods to monitor progress toward goals; tenaciously working to meet or exceed goals while deriving satisfaction from that achievement and continuous improvement.
Driving Innovation
Creating an environment (culture) that inspires people to generate novel solutions with measurable value for existing and potential customers (internal or external); encouraging experimentation with new ways to solve work problems and seize opportunities that result in unique and differentiated solutions.
Establishing and sustaining trusting relationships by accurately perceiving and interpreting own and others’ emotions and behavior; leveraging insights to effectively manage own responses so that one’s behavior matches one’s values and delivers intended results.
People Manager Accountabilities:
Effectively carries out the expectations of Werfen People Managers as defined in Werfen’s Role of the Manager program. Among others this includes maintaining regular, at minimum once a month, and transparent communication with the team through effective use of formal one-on-one meetings with direct reports and team meets. Managing performance issues and conflict proactively; uses judgement in consulting with department leadership and Human Resources. Responsibility for the team´s compliance in terms of training, and fulfilment of their tasks and objectives as well as onboarding of new employees and development of the existing team.
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