We are currently hiring a Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will be responsible for developing, implementing, and managing all online company marketing initiatives: GC Aesthetics social media channels, websites, digital campaigns, and e-learning platforms. This role requires project management skills.
Key Responsibilities:
SOCIAL MEDIA
* Manage with the Social Media & Content Creator, and our agency the social media channels (Instagram, YouTube, Facebook, X & LinkedIn).
* Supervise the editorial calendar (content and strategy) and supervise agencies.
CORPORATE WEBSITE
* Control of the GC Aesthetics online journey, B2B & B2C.
* Operational control of the core digital marketing channels, including paid search, Partnerships/Affiliates, and SEO to drive demand and lead generation.
* Keep up to date and informed on new trends and adapt accordingly.
* Communicate with key stakeholders to keep them updated on ongoing plans, request information for briefing documents and projects.
* Prepare weekly updates and monthly reports to track growth and success rates of campaigns.
* Ensure proper messaging is being executed online.
* Identify leaders and influencers (internal/external) and engage them in brand activities.
* Prepare weekly mass email communications to external stakeholders.
* Assist with website copywriting, proofing, and updating as needed.
* Analyze website analytics and implement SEO improvements.
ONLINE EDUCATION
* Management of online events, congresses, webinars.
* Ensure internal and external communications are successfully delivered to key stakeholder groups, from clients to associates.
* Monitor and evaluate competitor approaches and industry trends to inform digital marketing activity.
Qualifications / Experience:
* +/- 3 years of experience in a similar position.
* A bachelor’s degree in Marketing or Communication.
* Preferably a certification in Google or similar.
* Knowledge in HubSpot is required.
* Native English or C2 proficiency.
* Knowledge of either Spanish, French, or German is highly valued.
* Ability to take initiative.
* Excellent writing, editing, and proofreading skills.
* Ability to multitask in a fast-paced environment.
* Exceptional ability to manage details.
* Ability to meet deadlines and to anticipate next steps or needs.
* Work effectively both independently and as part of a team.
* Understands and can utilize emerging platforms, digital media, and web/social media management and measurement tools (e.g. Mailchimp, Google Analytics).
* Adobe Creative Cloud experience is a plus.
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