SEO Content Copywriter Europe & MEA
PageGroup SSC
The SEO Content Specialist Europe + MEA will play a vital role in supporting the SEO function within our regional Content Marketing team. Reporting to the Senior SEO Content Marketing Executive, this is a new position designed for an experienced professional with 3 to 5 years of relevant experience.
The role requires a blend of technical SEO expertise, copywriting skills, and a strong ability to adapt content for different cultural and linguistic markets across Europe and the Middle East & Africa (MEA). You will work closely with local marketers to create high-quality, SEO-optimised content in UK English while ensuring that it is easily adaptable for local markets.
* SEO Content Creation and Optimisation
* Write and optimise high-quality content for various channels, including blog articles, website copy, email campaigns, and social media posts, ensuring alignment with SEO best practices.
* Conduct keyword research using tools such as SEMrush and implement findings to maximise search engine visibility.
* Use SEO tools to identify topic gaps and generate content ideas with relevant search volume that align with our audience's interests and business objectives.
* Collaborate with the regional team to support the localisation and translation of content for European and MEA markets.
* Content Localisation and Adaptation
* Ensure content is culturally relevant and grammatically accurate for different markets.
* Support local marketers by providing adaptable content templates and toolkits that maintain brand consistency.
* Collaboration and Project Management
* Manage multiple projects and deadlines with clear workflows using tools such as Asana.
* Build strong relationships with stakeholders across regions to foster collaboration and knowledge sharing.
* SEO and Performance Analysis
* Monitor and audit the performance of published content to identify optimisation opportunities.
* Continuously explore innovative approaches to improve content visibility and effectiveness.
Experience in a multinational environment (+50 nationalities in the SSC)
Competitive compensation and benefits package in Barcelona, various well-being activity options
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