Sr. Market & Business Insight Africa Manager
Barcelona, Catalonia, ES
¿Looking for a new challenge in a truly inspiring, growing & dynamic environment?
For GB Foods Africa, we are hiring a Senior Manager Market & Consumer Insight Africa to help further grow iconic African jewels like Jumbo, Gino, Bama & Jago.
Purpose GB Foods: “Celebrating local flavours” is to empower and take care of each of the local communities they belong to and to bring out their authentic flavours.
Today, with a turnover of around 1.5 billion euros and a team of around 3,600 people, they are the preferred choice of millions of consumers.
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What will be your role?
We are looking for a dynamic insights manager who transforms complex data into actionable consumer, shopper, and market intelligence that fuels business growth and innovation. You will play a strategic role in leading data analytics, uncovering new growth opportunities, and optimizing our insights capabilities.
Scope: Africa
Reporting to: Head of Consumer Insight, Africa
Team: 1 Junior Manager
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Key Responsibilities:
1. Lead and oversee 3 core areas:
2. Build real-time dashboards and performance reports to support marketing, sales, and innovation.
3. Ensure seamless integration of multiple data sources, optimizing efficiency and accuracy.
4. Leverage AI, predictive modelling, and emerging analytics tools to enhance decision-making.
5. Organize & analyse complex data sets and transform them into actionable business insights that drive growth.
6. Act as a trusted advisor to senior leadership, translating insights into strategic action.
7. Extract from the data key consumer, shopper & market trends to identify new growth opportunities.
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Digital Transformation & Data Governance:
1. Champion a data-driven culture, improving accessibility and understanding of insights across teams.
2. Partner with IT, marketing, and external agencies to enhance data infrastructure & reporting systems.
3. Stay ahead of industry trends, ensuring the company is at the forefront of data analytics & innovation.
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Key Functional Skills:
1. Deep expertise in data analytics, consumer & shopper insights generation, and strategic business intelligence.
2. Proficiency in data visualization tools (e.g., Power BI) – usage level.
3. Ability to transform complex information into growth-oriented business strategies & innovations.
4. Strong capability to design & present results using highly engaging & simplified data visualization techniques.
5. Proven track record of developing and implementing data reporting systems that drive business success.
6. Work efficiently with external partners to leverage best-in-class data solutions & stay ahead of market trends.
7. Excellent stakeholder management skills, collaborate effectively across multiple functions & regions.
8. Adaptive and flexible mindset to work with stakeholders across various cultural contexts.
9. Strong analytical and problem-solving skills.
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Minimum Requirements:
1. 15+ years of relevant experience in data analytics, consumer insights, and business intelligence in leading FMCG companies, Retail & Consumer Panel data providers or the bigger Strategic Business Consultancies.
2. Experience extracting and applying consumer, shopper, and market insights to inform strategic decision-making and drive innovation.
3. International experience, including data and reporting responsibilities across Africa, is highly valued.
4. Fluent in English & French; Spanish is a plus (oral & written).
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Are you someone who...
* Likes to think differently
* Has a growth mindset
* Delivers beyond expectations
* Finds solutions
* Has a passion for data
* Is intrigued by human behaviour
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You will definitely feel at home at the company if you are...
* Positive
* Open-minded
* Change resistant
* Ready to go the extra mile
* Practical mindset
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¿Why would you join?
* Multinational FMCG company – Whose iconic brands are already in your pantry (Gallina Blanca, Avecrem, Yatekomo (Aiki), Liebig, Royco, Devos & Lemmens, Jumbo, Gino, Bama, etc.).
* Data-driven, insights-led culture – Be at the forefront of their digital transformation & analytics.
* Impactful & strategic role – Your insights will directly shape business growth & innovation.
* Collaborative & dynamic environment – Work cross-functionally with marketing, sales, and R&D.
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