About Us
Our digital team is based on the outskirts of Barcelona. We are a young, driving company with an innovative digital branch. Our modern offices feature open spaces and a friendly environment.
Royal Queen Seeds has been producing some of Europe's best cannabis seeds for years. We now supply hobby homegrown and professional cultivators in the U.S. and Thailand.
A Bit of History
In 2011, we launched the RQS website. After continuous demand, we opened stores in Amsterdam (2015) and Barcelona (2016). Today, RQS is one of the world's largest e-commerce companies in its line of expertise, and we continue to evolve.
Email Marketing Specialist Role
We're looking for an Email Marketing Specialist to develop, execute, and optimize email marketing campaigns that drive customer engagement, retention, and conversion. You'll work closely with our marketing team to ensure our email strategies align with our overall marketing goals and brand voice.
Main Responsibilities:
* Campaign Development: Create, design, and execute email marketing campaigns, including promotional emails, newsletters, and automated drip campaigns.
* Content Creation: Collaborate with our content and design teams to produce compelling email content, including copywriting, graphics, and layout.
* Segmentation and Targeting: Develop and maintain email lists, ensuring accurate segmentation to target specific customer groups effectively.
* A/B Testing: Conduct A/B tests to optimize email content, subject lines, send times, and other variables to improve open rates, click-through rates, and conversions.
* Performance Analysis: Monitor and analyze email campaign performance metrics (open rates, click rates, conversions, etc.) and provide insights and recommendations for improvement.
* Deliverability Management: Ensure high deliverability rates by managing email lists, maintaining sender reputation, and adhering to best practices for email marketing.
* Automation: Implement and manage email marketing automation tools and workflows to enhance customer journey and lifecycle marketing.
* Compliance: Ensure all email marketing activities comply with relevant regulations (e.g., GDPR, CAN-SPAM) and best practices.
* Reporting: Prepare regular reports on email marketing performance and present insights to stakeholders.
* Continuous Improvement: Stay updated on industry trends, best practices, and emerging technologies to continuously improve email marketing efforts.
Ideal Skills and Qualities:
1. Proficient in using email marketing platforms (e.g., HubSpot, Stripo) and marketing automation tools.
2. Ability to create compelling and visually appealing email content that resonates with the target audience.
3. Adaptable and Dynamic: Thrive in a dynamic environment and embrace challenges.
4. Fluent in English (Spanish a Plus): Fluent in English is required, and Spanish fluency is a bonus.
5. Strong organizational skills with the ability to manage multiple email campaigns and deadlines simultaneously.
6. Excellent written and verbal communication skills for crafting clear and concise emails.
7. Ability to troubleshoot issues related to email deliverability, formatting, and performance.
8. Ability to quickly adapt to changing trends and technologies in email marketing.
9. Driver's License and Car Required: A valid driver's license and access to a car are necessary for this role.