Company Overview
Micahel Page International is a leading recruitment agency that provides expert advice to professionals and businesses. As a global organization, we have a presence in multiple countries and work with clients across various industries.
Salary
The salary for this position will be competitive and based on industry standards.
Job Description
We are seeking a skilled Global Head of CRM Lifecycles to join our team. The successful candidate will be responsible for developing and implementing a commercially focussed CRM Marketing Automation & Lifecycle Roadmap that aligns with the company's goals and objectives for customer engagement throughout onboarding, loyalty, retention, and reactivation.
Key Responsibilities:
* Develop, prioritise and execute a commercially focussed CRM Marketing Automation & Lifecycle Roadmap
* Lead a dedicated team to work through discovery phases of each agreed Roadmap initiative, defining business case, user experience, core build requirements, assets, proof of concept and testing and global deployment once success has been realised
* Utilise customer data and segmentation techniques to personalise communication and marketing campaigns, ensuring relevance and effectiveness
* Oversee the end-to-end customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion rates
* Collaborate with cross-functional teams across Marketing, Product (Web & CRM), BI, Data and Ops, to ensure a seamless and consistent customer experience across all touchpoints
* Define and monitor key performance metrics related to CRM effectiveness to ensure each element of our CRM Programme is globally consistent and optimised
* Work with the compliance team to make sure that we are complying with the global data and marketing regulations
Required Skills and Qualifications
The ideal candidate will have:
* A deep understanding of marketing automation tools such as Salesforce Marketing and Pardot
* Experience working with Jira or other project management tools
* Strong analytical skills and ability to produce reports and provide strategic recommendations motivated by data
* Experience working with segmentation and email marketing platforms
* A high level of motivation and initiative, the ability to motivate the team and to anticipate company's needs
* Problem solving capabilities and a positive 'can do' attitude
* 5+ years of experience in email marketing and/or CRM campaign implementation and management
* Superior project management skills and strategic thinking
* Data-driven in approach
* Enthusiastic and proactive
* Pragmatic, diplomatic and flexible
* Strong and creative in problem-solving
* Intellectually curious
* Resilient - ability to not be put off by obstacles and resistance
* Confident and self-assured
* Culturally aware and international in outlook
Benefits
We offer a range of benefits to our employees, including:
* Fix + Bonus
* Opportunity to work with a global organisation
* Collaborative and dynamic work environment
Others
At Michael Page International, we believe in diversity and inclusion. We defend equality of opportunities without discriminating by gender, race, age, religion or sexual orientation or any other aspect that could be considered exclusive.