At HARTMANN we are dedicated to helping, caring, protecting and growing. We support healthcare professionals so that they can concentrate on what really matters: to make a positive impact on people's lives. We create solutions that make a difference, and with your commitment you can develop professionally every day. At HARTMANN your contribution will also make a difference.
Join our team as
Digital Marketing Specialist
As a Digital Marketing Specialist, you will be in charge of executing the digital marketing strategy & initiatives for HARTMANN Region 2 countries (Southern Europe, Middle East and Africa).
Responsibilities:
* Support in launching and maintenance of products & digital assets platforms.
* Project Management of Digital Platforms Projects according to R2 countries launch plans.
* Website Maintenance and updates using Sitecore CMS.
* E-Mail Marketing & Marketing Automation journeys setup, tracking and optimisation with an omnichannel approach.
* Digital Advertisement Campaigns setup, tracking and optimisation (Google, Social Media, Programmatic, etc.).
* Social Media Management: Content creation, posts scheduling & posting, and community management for both B2B & B2C channels.
* Executing digital activities to boost projects and campaigns performance from awareness to conversion, focusing on generation of monetisation and/or efficiency via Digital initiatives.
* Digital Analytics: executing and collaborating in the generation of reports and dashboards in internal and external platforms.
* Executing SEO Initiatives and supervising Performance.
Requirements:
* A bachelor’s degree in marketing; a master’s degree in digital marketing would be desirable.
* At least 5 years of related experience in Digital Marketing, preferably with a Health Industry Background.
* Training or certification in data protection (e.g., CIPP/E, CIPM, or equivalent) is an advantage.
* In-depth knowledge of data protection laws, particularly GDPR and other relevant regulations.
* Experience implementing data protection policies and ensuring adherence in digital marketing activities.
* Proven experience working with sensitive data and managing customer or consumer databases.
* Proficient in oral and written English; Italian, French, and Dutch would be an advantage.
* Ability to collaborate effectively within a multicultural environment.
Benefits:
* Permanent contract.
* Flexible hours and a hybrid teleworking model.
* Intensive workday on Fridays.
* Flexible remuneration with the possibility of taking out health insurance with special prices and coverage, childcare and training tickets.
* Language classes.
* Employee store: HARTMANN products with discounts.
* HARTMANN Benefits Club: offers and discounts on leisure, travel, fashion, etc.
* Private parking for your car or bicycle.
* Fresh fruit in the office for a healthy diet.
* Possibility of receiving your online purchases at your office.
* We remember you and your loved ones with details in special moments (weddings, births, anniversaries in the company).
Area: Marketing
Design a career focused on healthcare customers, fit for the future and grounded in a culture of trust and openness. Apply now through our online platform.
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