Job Description
We are seeking a skilled Paid Search Advertising Specialist to join our team.
About Us
Glovo is a fast-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers, and supermarkets, and high street retail stores. We operate in more than 1500 cities across 25 countries.
Our mission is to revolutionize the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology.
The Role
You will be responsible for developing and executing data-driven paid search strategies on Google Ads campaigns to scale efficiently our Web & App user acquisition programs.
* Identify and implement opportunities for automation with support from MarTech to improve efficiency and effectiveness.
* Manage budget allocation and bidding strategy across campaigns to meet CACs and budget targets.
* Conduct keyword research and create compelling and effective ad copy to identify high-value search terms and resonate different audience segments.
* Analyze campaign performance through various metrics (CAC, CVR, LTV, ROAS, etc.) and identify areas for improvement.
* Implement A/B testing to optimize ad copy, landing pages, and bidding strategies.
Requirements
* Minimum 4+ years of experience in paid search advertising, with a strong track record of success in managing and optimizing SEM(Google Ads) and ASA campaigns.
* In-depth knowledge of keyword research tools, ad platforms (Google Ads, Bing Ads, and campaign management techniques.
* Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
* Experience with attribution modeling and marketing automation tools is a plus.
Benefits
* An enticing equity plan that lets you own a piece of the action.
* Top-notch private health insurance to keep you at your peak.
* Monthly Glovo credit to satisfy your cravings.
* Cobee discounts on transportation, food, and even kindergarten expenses.
* Discounted gym memberships to keep you energized.
* Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year.
* Enhanced parental leave, and office-based nursery.
* Online therapy and wellbeing benefits to ensure your mental well-being.
We believe driven talent deserves the best environment to grow and thrive. Join us in creating a diverse and inclusive workplace where everyone feels heard and valued.